Tuesday, September 9, 2008

Seedcamp finalists miss a great opportunity

Presumably, one of the benefits that flows from being a Seedcamp finalist is public exposure and the opportunity to build profile. Hence, one would expect firms to make the most of the day that the list of finalists is announced and the resultant traffic.

So its surprising that so many of the firms either don't have a website or have no offering to inspect. A sign-up form and brief descriptive sentence is better than nothing, but even that is tame.

Of course, a firm's interest in Seedcamp may lie solely in the meagre investment on offer or the chance to meet with possible mentors/investors.

However, it doesn't seem very savvy to me to miss out on the chance to use the announcement "platform".

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