Zoopla! - that's smart communication

I received an attention grabbing member email from Zoopla! today which is the property web-site that

• tracks property transactions
  
• lists properties for sale
  
• provides guide prices for homes
• allows members to register a "tempt me" price for their own home
  

The email opened with a market snapsnot for my postal district, highlighting

• average property price for the area [not so useful in a mixed property area that includes flats and family houses]
  
• number of transactions in the last year
• turnover since 2000 as a percentage of property stock
• Zoopla's "property index" value for the area and how it has changed over 3months, 6 months, 12 months

It then provided some examples of recent sales near my postcode and details of properties for sale, as well as Tempt Me offers in the area, [more available for each via a link included with the email].

As a "pull" email to get you back on the site, I thought it was almost guaranteed to spark the curiosity of anyone receiving it. With property prices declining and the market reportedly drying up, it is particularly interesting to see what activity there is. Had they not sent the email, I doubt I would have checked back with their site, but once alerted, they succeeded in getting me back to the site for more information. Fascinating stuff. The thought that has gone into the site is impressive and has been well executed.